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jbmonika789965
Dołączył: 27 Cze 2025
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The answers said it was about “brand building” and nobody received an opportunity to write a book. Artem Minaev, FirstSiteGuide If you run an affiliate project, as we do at FirstSiteGuide, then you definitely want to use guest blogging as a tool to grow your brand awareness. These days, Google’s number one ranking factor is being a trustworthy brand, and guest posting on industry-leading sites should help you establish that reputation. During the last few years, we have acquired tons of high-quality referring domains. Those links, together well-delivered on-site SEO, helped us get to the top of Google’s results, but we still weren’t able to outrank our major competitors.
However, once we started to invest in guest blogging, we immediately saw solid growth in Switzerland Phone Number List organic traffic and increased overall site visibility. 71% of authors reported having “increased the number of visits to their website”. Now, don’t get mislead by this, even 1 more visit is considered “more traffic”. The expectations/reality gap If you go back at the reasons why guest posting is attractive, you start to see that expectations don’t always meet reality across all goals. Here are the desired outcomes not matching reality. In my survey, I have asked authors to share not only what goals they have set for themselves, but also what they actually achieved.
A very small percentage of experts received a job offer as opposed to the expected 17%. 56% of authors said they have received more traffic vs 61% expecting more traffic. Whether this traffic increase was substantial or not, it’s not something I have asked in my survey but I have exchanged emails with authors to confirm that referral traffic was terrible. More on this below. The goal that exceeded all expectations was “brand building” with 83% of authors vs only 39% of them expecting it. Now, reputation is hard to measure. As digital marketers, we have been trained to measure everything in terms of ROI, metrics, conversion rates, CTR.
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